Bp crisis communication
Bp's commitment to corporate social responsibility was questionable before the onset of the gulf crisis and the company's initial response to the crisis has been underwhelming the company does, however, have an opportunity for redemption. The 2010 bp oil rig explosion in the gulf of mexico resulted in the largest recorded marine oil spill in the world, with concomitant widespread environmental damage bp’s initial crisis communication and operational responses were further criticized as tardy and inadequate this communication void. For bp, talking about the blowout is an example of crisis communication (high hazard, high outrage) as is usual in crisis communication, there is also a need for outrage management – managing an enormous amount of entirely justified outrage, but especially responding to aspects of the event that are likely to arouse greater-than-justified. Design/methodology/approach: applying crisis response strategies, this study content analyzed bp’s crisis communication messages and facebook users’ comments on bp america’s facebook page.
However, crisis management and communication experts’ opinions differed on whether bp crisis communication was effective or ineffectivethis paper aims to assess bp crisis communication and. Bp crisis communication 5 1 introduction 11`be quick, be consistent and be open [ when an organisation faces a crisis, both internal and external, it is clear that the organisation has to be quick, be consistent and be open in order to communicate correctly during the crisis. Bp and the deepwater horizon disaster of 2010 christina ingersoll, richard m locke, cate reavis rev april 3, 2012 3 open lines of communication13 horton transferred decision-making authority away from the corporate center to the upstream and downstream business divisions while deep cuts were made to capital budgets and the workforce.
The new york times reported recently that bp ceo tony hayward is in the crosshairs for his repeated gaffes and bp’s alleged cover-ups:“instead of reassuring the public, critics say, mr hayward has turned into a day-after-day reminder of bp’s public relations missteps in responding to the crisismr hayward and the company have. The crisis in the gulf keeps getting worse and as senior management at bp struggles to find the solution to the daily discharging of thousands of gallons of oil, it also is struggling to deal. Kylie ann dowthwaite | april 2011 executive summary on the 20th of april 2010 the largest oil spill in the history of the us occurred and bp was the main responsible party this lead to a massive crisis communication effort, where multiple. Bp isn’t the first company to handle a crisis via new media when two employees of domino’s pizza posted a video that showed one of them sticking food up his nose, the company’s president. Crisis management experts say the only reliable way to repair bp's badly tarnished image is the obvious one — to plug the hole crisis management is about fixing the problem.
The study documents that bp successfully applied a decoupling strategy: it dissociated itself from being responsible for the cause and at the same time presented itself as solvent of the crisis it shows that in crises, associative frames in pr resonate partly to associative frames in news. Bp crisis management, pr misfires — a case study crisis management despite bp’s best efforts, the company was not been front and center of the media and when it has been in the media, it wasn’t a pretty picture, such as offering $5,000 to potential plaintiffs not to litigate in anticipated lawsuits. Staring at the fish tank at my chiropractor's office this week, i realized that bp's deepwater horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication. A case study of the deepwater horizon and bp’s crisis communication karen de oliveira martins lindoso master thesis in media studies department of media and communication university of oslo it is an important debate for crisis communication researchers and. Many were shocked at bp’s lackluster communication methods and felt that the company could have used a number of other more effective strategies, most of which would have been expected under the circumstances bp faced.
The pios involved in the deepwater horizon crisis were forced to adapt to new threats and challenges in crisis communication, allowing them to learn, and become better prepared for future crises involving multiple agencies over a large geographical region. One year ago this week, the bp deepwater horizon oil rig exploded, eleven men lost their lives, and the gulf coast was forever changed as media outlets throughout the country report on the devastating effects still in place, npr's elizabeth shogren yesterday produced a fantastic in-depth story (part of a series) on public relations and the crisis communications of the oil disaster. 4 abstract this research analyzes the crisis communication messages of the two organizations british petroleum (bp) and tokyo electric power company (tepco. This is a crisis communication plan developed for a class taught by janice barrett it focuses on the bp oil spill that took place in 2010 and represents what may have been the best strategy to handle the crisis.
Bp crisis communication
When spelled out in the ccp, you want to be sure to address pre-crisis preparations, safety, notifications of key staff, listing the crisis communication team (cct), their functions and their contact information, situation assessments, developing key messages, media releases, and communication updates. Crisis communication requires 'common sense' patrick kinney of gaffney bennet public relations talks to lynn neary about bp's public response to the gulf oil spill kinney worked for ogilvy public. Findings – bp's crisis communication was a weak link in its crisis management strategy the lessons to learn are various, both for practitioners and researchers practitioners should learn from the leadership, culture and public relations (pr) mistakes made by bp and avoid them in a crisis of their organisation. Among the things we learned in the bp crisis is that bp ceo tony hayward is a horrible spokesperson bp attempted to make the ceo the centerpiece of communications, when, as evidenced by his verbal blunders, he clearly did not possess the skills to be a communication leader on the global or local stage.
- August 12, 2010 august 12, 2010 traci mcmillan 0 comments bp, communications, crisis, disaster, hayward, marketing, media, mistakes, public relations, relief, response, spokesperson, training traci mcmillan/medill critics say they will most likely use bp as an example of what not to do in a crisis situation.
- During the peak of the crisis, tens of thousands of people were following bp on facebook, twitter and youtube marino says people's rage toward the company came through loud and clear.
Crisis communication & social media – a simulation game learning experience (international summer university program 2013 – copenhagen business school) crisis communication: the bp oil spill 2. The bp oil crisis became the most discussed crisis communication examples – for many big organizations and especially in the education field of pr – after failing to answer the top 3 key strategies of crisis management. The case of bp oil spill in 2010 provides an important example for understanding how these principles are valued by public opinion in a crisis situation, and how the communication actions by a corporation in this type of circumstances might have long-term effect on the brand image of the organization.